The Turning Point for Roch
From Corporate Gifts to the Niavaran Clothing Collection Launch The year 2023 marked a transformative chapter for Roch, filled with fresh experiences and bold ventures. It was the year we formally began collaborating with organizations and companies to design and produce corporate gifts—products tailored in both design and quality to reflect the identity of each […]
Balochistan Needlework: A Narrative of Threads and Colors on the Canvas of History
The art of Balochistan embroidery is a treasure trove of taste, elegance and sustainability that is rooted in the history and culture of this land. More than a simple stitch, Baloch embroidery is a comprehensive mirror of the life, beliefs, aspirations and aesthetics of Baloch women. Every pattern, every color and every stitch tells a […]
What is great needlework?
The art of needlework, also known by other names such as embroidery, embroidery, and thread embroidery, has long held a special place in various cultures and civilizations. This beautiful art, beyond a simple hobby, has a rich history of expressing creativity, telling stories, and transmitting cultural values. From courtly robes and war flags to practical […]
