From the heart of Shirabad to the heart of global markets

Roch is a socio-cultural brand that was born in 2014 from the heart of the Shirabad region of Zahedan, where hidden artistic potential and rich indigenous culture inspired the launch of a different path to revive Baloch embroidery and empower local women.

In the early years, Roch focused on training the local team, gaining a deep understanding of the lifestyle of women in the region, and creating a motivating work environment. With the help of local companions and a psychologist, Roach tried to improve not only product production, but also the intellectual and motivational structure of women. Initially, the products produced were far from the market in terms of quality, color, and raw material; but with the arrival of a specialized team from Tehran, the path of technical training, quality improvement, and design tailored to market tastes began.

The turning point of the brand was the initial purchase of products and their distribution to charities across the country, which was done with the aim of creating motivation and self-confidence in women. Gradually and with continuous specialized training, Roach entered the professional production space and continued to collaborate with prestigious galleries in Tehran and participate in domestic and international exhibitions.

Roch’s products are now exported to various countries such as the United States, Germany, Africa, Australia, Mexico and Qatar. Roach also has the honor of collaborating with well-known figures such as Setareh Eskandari, Sepideh Jandaghi, Hana Kamkar and Mehran Ghazanfari.